MAINTENANCE UPDATE: WORDPRESS 4.9.8

WordPress has released a new maintenance update today to WordPress core: version 4.9.8.

Version 4.9.8 comes with maintenance fixes which the WordPress core team deemed impactful enough to warrant a release. Also included in this version is a callout to “Try Gutenberg.” The “Try Gutenberg” button is available on the dashboard page of wp-admin. This button has been added to help users prepare for the upcoming WordPress 5.0 update that will included the new Gutenberg editor.

For details on this release you may reference the official blog post on WordPress.org: https://wordpress.org/news/2018/08/wordpress-4-9-8-maintenance-release/

As with all maintenance related updates, WordPress has released patches for older functional versions as well. As a GoCommerce customer, no action is required. Our team is already working to push out automatic updates to your site(s) to ensure they are in the next version. You will receive an email notification when the update has been completed. Our team is always attentive to our promise to provide a secure WordPress experience for all GoCommerce customers.

digital strategy

Read this before building your website

There are so many ways a consistent digital strategy can help your business.

It can help you build relationships with your customers on social networks, sell online, find new customers or even keep current ones….

With so many available options, tools and tactics, it is very easy to lose focus. So before thinking of a digital strategy, grab a cup of coffee, sit down with yourself or with your team and answer this question:

Why do you want to be online?

By knowing exactly what goals you want to achieve online, you will set the right priorities and more importantly put the right plan in place.

Example:

Imagine you run a hair salon and SPA. You could use digital marketing to achieve the following objectives like:

  • Sell more premium services
  • Cut more people´s hair
  • Sell more beauty and hair products

Now that you know how important it is to set goals and objectives, let´s jump to the subject and start with the steps that will help you achieve digital success.

Build a website

The most important part of your digital strategy is to have a website that helps you achieve the goals. Those goals you set in the very beginning of the digital marketing strategy process.

In fact, it is not only the website that should help you achieve those goals, but every single aspect of digital marketing. All tactics, techniques, channels and tools should work as one towards achieving your business goals.

Think of a website like your own home on the Internet where you want visitors to do many things.

Start with building a website where you share information about your business such as opening hours, location, photos and videos that will attract customers to walk to your door, link to your social media accounts, etc.…

Developing a website that is consistent with your business goals and that reflect your brand mood and style isn´t easy.

The process consists in several steps and each one of them should be done well or your website won´t do its job in helping you reach your goals.

A well planned website is the cornerstone of a successful digital strategy. In fact, without a strong website that reflects both your brand and clearly formulate your unique offer value, your company performances won’t reach any good results.

At WAVAI, we create websites with WordPress. The most used Content Management System in the world and we do it well. Furthermore, we help you power up your online presence to reach all your goals.

Let´s talk !

 

e-commerce

Is your business ready for the e-commerce revolution?

The early days….

In July 1995, Jeff Bezos boxed up the first book ever sold on Amazon.com from his Seattle garage. Within its first 30 days of business, Amazon sold books to online shoppers in all 50 U.S stats and 45 countries.

E-commerce as we know it today started….

Amazon has revolutionised the book buying experience: users could search available titles by keyword, author and subject. However, the most popular feature has always been the reader review. Any amazon user can write a book review making it easy for buyers to make up their minds.

Today, e-commerce is a multi-billion dollar industry that changed how we shop…

Making a revenue of $100 billion annually and growing rapidly in the US, E-commerce has disrupted brick and mortar stores and led many of them to bankruptcy. The main reason was that they did not react early enough to this trend that shifts consumers demand from offline to online.

GCC is the biggest and fastest growing market for E-commerce…

In Saudi Arabia alone, the numbers are mind-blowing:

  • Revenue in the e-Commerce market amounts to US$5,471m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 12.1 % resulting in a market volume of US$8,642m in 2021.
  • The market’s largest segment is the segment Fashion with a market volume of US$1,679m in 2017.
  • User penetration is at 50.4 % in 2017 and is expected to hit 70.7 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$471.55.

E-commerce is very popular among consumers because they get lower prices and better availability of products, they can order at their convenience and read product reviews.

Mobile shopping is now a big deal. 80% of users access their favorite online stores via their smartphones. .”At dubizzle , if we hadn’t adjusted to this new reality, we may not exist today. 3-4 years ago we were debating mobile, but today, 75% of our traffic is on mobile phones”, says Zak Nasser product manager at dubizzle.

E-commerce represents a great opportunity- rather than a threat- for businesses in the GCC. They must unlock its potential and use if to x10 their revenue or grow multi-million dollar business exactly how companies like Zalando and NastyGal have created online empires.

At WAVAI, we build online stores and we grow them

Know more

30% of the websites run WordPress

30% of the websites in the internet run on WordPress

30% of the websites run on WordPress. This statement means that WordPress is the most used Content Management System in the web.

The web technology survey firm W3Techs surveyed 10 million top ranking websites on Alexa and the result was that the Content Management System WordPress powers 30% of the websites.

This means that 30% of the most powerful websites in the entire internet use WordPress. Note that W3Techs surveyed all 10 million top ranking websites regardless of whether they are powered by Content Management Systems (CMS) or not.

When it comes to CMS market shares, WordPress holds a comfortable 60.2 percent of the CMS market. Its nearest competitor, Joomla, has seen its usage jump from 2.8 percent to 3.1 percent, while Drupal is up from 2.1 percent to 2.2 percent.

Earlier this month,WordPress co-creator Matt Mullenweg tweeted:


WordPress was created in 2003.  Matt Mullenweg and Mike Little decided to build a new platform on top of b2/cafelog. They probably didn’t know that they are about to start a whole industry that millions of users, bloggers, developers would benefit from.

WordPress is very popular mainly due to its features that combine simplicity, flexibility and its advanced publishing tools that make it easy to create and update content. It goes without saying that one of the main success factors is the extended community of plugin developers that contribute in building WordPress and making the most used CMS in the web.

At WAVAI, we are experts in WordPress. From simple informational website to online stores to complex portals.

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